The Need for Speed: Zintel PR's Managing Director Featured in PR Daily Article
- Matthew Zintel
- Jan 30, 2011
- 1 min read
On Tuesday, founder and managing director Matthew Zintel was featured in PR Daily. With a focus on how to best befriend reporters and their editors in this digital age, Matthew tells readers that speed is an absolute must (and is often a differentiator) when interacting with reporters.
International media relations efforts are demanding for a variety of reasons, but in the end, speedy attention to requests and questions is one of the most appreciated (and remembered) traits for a PR representative.
The article quotes:
"If a PR representative replies to journalists' questions with lightning speed, it automatically shows diligence and a commitment to assist. That goes a long way in forming a relationship outside of e-mail. I can't tell you how many times an editor or writer has thanked us for quickly answering e-mail questions just minutes after receiving them, no matter the time."
– Matthew Zintel, Managing Director, Zintel Public Relations
Check out more tips in the entire article available here.
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